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Initiative to promote innovation in the book and content industry / Five finalists to receive support and advice from industry experts / Content Startup of the Year to be selected during the Frankfurt Book Fair
Erstellt am 29.06.2022
Through the CONTENTshift accelerator, the Börsenverein Group promotes innovative business models in the book industry. A total of 39 startups qualified for the accelerator and after the preliminary round with ten companies, the CONTENTshift jury has now selected five finalists for the programme after a pitch event in Frankfurt. They will gain access to a top-class network of investors as well as startup and industry experts from the book and media industry. They will also receive coaching and participate in a co-creation workshop to review their business models and explore current challenges and cooperation opportunities. During the Frankfurt Book Fair, on 20 October, the jury will then select the "Startup of the Year", which will be awarded 10,000 euros in funding.
These five startups are now in the final:
Jury spokesperson Stefanie Penck (TeNeues Verlag) says: "All five startups have a significant underlying idea in common: their business models offer solutions for today's users, who primarily search for or become aware of offerings online via platforms. The finalists are opening up opportunities for our industry to be involved with content in the online market without having to make ourselves dependent on the well-known platform giants. The range of business ideas is as wide as it is refreshing. They address the most diverse needs of the clients. And at the same time, all the founders are – just as our industry – united through their understanding and passion for all facets of the special experience that books provide.”
The Accelerator programme is sponsored by companies from the book and media industry, which send members to the CONTENTshift jury. This year's jury includes: Detlef Büttner and Leif Göritz (Lehmanns Media/Thalia Bookstore), Olaf Carstens (Cornelsen Publishing House), Stephan Dietrich (Junfermann Publishing House), Nina Hugendubel and Per Dalheimer (Hugendubel Bookstore), Stefanie Penck (TeNeues Publishing House), Wolfgang Pichler (MANZ Publishing House and Bookstore), Ronald Schild (MVB), Peter Kraus vom Cleff (Börsenverein) as well as Deepa Gautam-Nigge (SAP Next-Gen Innovation Network) as a partner of the programme from outside the industry.
More information about the programme schedule: www.contentshift.de/en/accelerator/procedure
About the Börsenverein Group
The Börsenvereinsgruppe (Group of the German Publishers and Booksellers Association) represents the interests of Germany's book industry and provides its members with advisory and practical services. The group comprises the Börsenverein des Deutschen Buchhandels e. V. (German Publishers and Booksellers Association) and its business subsidiaries, which include Frankfurter Buchmesse MVB, Mediacampus Frankfurt as well as the Holding Börsenverein des Deutschen Buchhandels Beteiligungsgesellschaft. The Börsenvereinsgruppe supports the book industry and media sector by providing professional services that include advocacy, the organisation of cultural projects, tradeshows, training programmes and publishing and technology services.
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